Client
Muscle Hut

Type
Gym

Year
2023

Bold & Unique

This project created a distinctive logo and branding identity for a new gym in East London. A collaborative project which brought together graphic designer and interior designers to ensure a seamless connection between the visual identity and the gym’s contemporary interior. The result is a brand that embodies energy, strength, and community, making the gym an inviting and dynamic space for fitness enthusiasts.

    • Logo

    • Branding

    • Concept Design

    • Website

    • Merchandise

    • Videography

    • Editing

A collage of gym-themed images and graphics, including a person lifting weights, dumbbells, workout benches, and related logos and design elements.

Concept 01

A comparison chart showing different variations of the Muscle Hut logo in horizontal and vertical formats, with different color schemes including white, black, and red backgrounds.

Concept 02

Comparison of different logo designs for Muscle Hut on a black background, showing horizontal and vertical layout variations with different color schemes and text alignments.
A woman in athletic wear holding battle ropes at a gym with a brick wall background.
The logo for the movie 'Hot Tub Time Machine' with black letters and red words 'HOT TUB' on a white background.
Black and red graphic text reading 'HUT' with an arrow pointing downward, and interpretations of the words as 'Hut' and 'Tuh' in different orientations.
An illustration of a person climbing a ladder to reach the letter 'H' and 'I' on a wall.
Collection of fitness and gym-related items including a tote bag, t-shirt, dumbbells, smartwatch, yoga mat, notebook, tablet showing gym interior, smartphone, and a laptop with workout images. All items feature the Muscle Hut logo.