Power & Style

Brand identity and visual direction for a women-led fitness and wellness community. This project involved creating a bold and inclusive logo, a fresh colour palette, and versatile social media assets.

The brand celebrates strength, confidence, and real bodies, aiming to create a safe, empowering space for women of all backgrounds - both online and at community events. Our focus was on authenticity, approachability, and building a sense of belonging through every touchpoint.